TAM is a new gym taking shape in Lydney, with plans for 24/7 access, modern equipment and Pilates. I’m working on the identity that will introduce it to the world: the logo, colours, typography and the way they come together. It’s an opportunity to give a new business a clear personality while the space itself is still finding its feet.
Date
Sep 1, 2026
Client
Tam Gym Lydney
Service
Marketing & Brand
My role
I’m developing the visual identity and exploring how it carries across the business. That includes working through logo ideas, refining supporting elements and creating mock-ups that help the client picture the brand in use. There have been quite a few ways to arrange three letters.
Process
I explored forms built around T, A and M, working with a red-and-black palette and Manrope typography. I then put the ideas into context through social graphics, signage, bottles, towels and clothing, checking which elements held together across different applications.
Reflections
Seeing a logo on a wall or a piece of clothing quickly changes how you judge it. This project is reinforcing the value of testing ideas early, then giving the strongest direction time to develop. My focus now is on making the identity feel consistent wherever it appears.
